One of the biggest mistakes we make in Silicon Valley is generalizing reasons why startups fail. Google was the 24th search engine. Facebook was the at least the dozenth social network.
Words are magic. Words are really magic. They add so much. You can take a TikTok video, and you think the TikTok video is the end in itself. You don’t need any gloss on that, but you absolutely do. It’s so much funnier if you can articulate what is embarrassing or weird or impressive about what that person is doing. That is a great hack.