“History as usually written is quite different from history as usually lived. The historian records the exceptional because it is interesting.” – Will Durant
Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.
Mind Like Water: A mental and emotional state in which your head is clear, able to create and respond freely, unencumbered with distractions and split focus.
it can take just a minute or five to send a friend a text or a voice memo that will mean the world to them, that will store ur love in their heart for a long, long time
Know your target audience. Not intellectually, but intuitively. Think like them, empathize with them, identify with them. Because at some level, the reader needs to like the writer. (via Mary Wear)