Daniel Belfort
@danielbelfort
building blok.so
Daniel Belfort
danielbelfort.com
Copy is emotions, stories, and truths. Those are the things that stick.
Rachel Karten • Great Campaigns Start With Great Copy
Read your copy out loud to yourself. If it helps, pick up a phone and pretend you’re presenting the copy to someone on the other end. (via Adrian Holmes)
Rachel Karten • Great Campaigns Start With Great Copy
Know your target audience. Not intellectually, but intuitively. Think like them, empathize with them, identify with them. Because at some level, the reader needs to like the writer. (via Mary Wear)
Rachel Karten • Great Campaigns Start With Great Copy
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
Meditation Is Not What We Do, It's What We Are
Meditation Is Not What We Do, It's What We Are | We Are What We Cannot Think About | Media | Rupert Spira
on the strategy moving forward → “timer” feature + new onboarding
on the meta ads
on the widget push
on the neon coworking placement.
Distraction is the opposite of traction.
Traction is going where you want to go (in any area of life).
Traction is growth.
Do the analogy of the growth of a plant and some examples of distractions that apply in this case.
Examples of modern world distractions.
In the short term, it’s a time sunk (which in itself is terrible).
In the long term, it’s preve
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