You can’t measure everything.

“You hear in business meetings that if you can’t measure it, you cannot improve it. These kinds of statements are taken as truths. And over time, I realized [that] used in the wrong context, they tend to cause a lot of damage that we don’t even realize because we feel like we are being smart when we say, “This thing must be measured before we can... See more

This cost is what economists or government statisticians just don’t see, because it isn’t measured. But that doesn’t mean it’s not real.