You are the niche

As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.

Packy McCormick • A Market For (Almost) Everything

Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more

Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?

Love the part about expanding your audience’s worldview. This is something Dan Koe does really well. I wonder if this is why his content is unique. He explores the abstract and meta. Which may be more interesting because it’s above the physical reality. I should ask chat gpt to explore this. About what makes Dan koe so popular.