Yes, write online!

Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’

As we move to a new future where people communicate digitally, writing is going to be more important than ever. The effects of charisma, height, looks and size will not hold the same sway and more attention will be paid to quality of ideas.

To find a topic that is right for you:

1. Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.


2. Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can t

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• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

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1. Write what you're learning.

2. Have at least a tiny website that shows something neat.

3. Do things publicly. Have Twitter, Github, etc. Comment publicly, ideally with your real name. This forces you to be nicer, too.

4. Help other people.

“3 tips for getting started as a writer:

1. Publish on a schedule. Consistency develops ability.

2. Share your writing publicly. Writing is a magnet. It attracts like-minded people.

3. Write about what fascinates you. You don't need to be an expert. Curiosity leads to expertise.”

A digital oasis can look and feel like anything. It can be as simple as a one-page website, or as endlessly complex as a multi-layered, multi-player world. The unifying characteristics of oases—what binds them all together— is that they're authentic expressions of someone's humanity and creativity, and they treat internet visitors as cherished gues... See more

You should write something that you yourself would read.”

“OK, but don’t you have any promotional tips?”

“That was a promotional tip.”

Worldbuilding serves as a “container,” allowing for non-linear narratives and ‘choose your own adventure’ (CYOA) paths, creating intriguing rabbit holes for audiences to explore and transformative experiences to emerge. Its rich and captivating nature not only retains audience attention but fosters opportunities for relationship building and long-t... See more