writing on the internet

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which ... See more

Sommeliers emerged as luxury goods in a world where the product (wine) was getting commoditized, and curation was the new differentiator. That’s exactly where jobs are headed.

"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015

Once you see yourself as merely a junction point for a whole set of influences, from your parents to your teachers to the feeds you follow and the articles and books you read, you can relax about being ‘you’. You can focus, instead, on making your influence-set as unique, layered and rich as possible. Nobody else will be at your junction point.