Writing ideas

At the heart of agency lies a willingness to question defaults. To be agentic, you have to treat “how things are supposed to be done” as just one option among many.

Said differently, we try to measure what we value.

But we inevitably end up valuing what we measure.

don't start to look towards each other with gratitude anymore and if we don't look towards each other with gratitude how are we going to look towards our

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work with gratitude because there are people embedded in my work there are mentors and like peers embedded in my

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work who some would suggest that I'm in competition with and and so how can... See more

Yancey Strickler’s Nine Creative Meditations

1. To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.

2. You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.

3. Small is more rewarding than big -

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When you’re used to following a script, it’s hard to learn to write one. When the script is finished, it can feel like the story is over. At least, the pleasant parts. This is disquieting at best, depressing at worst