Writing

The biggest thing about writing down strategic choices is that they serve to build a corporate history (over a year or two, not really thinking about decades). Why decisions are made is rather important because companies, like people, can make the same mistakes over time without history.

Research shows that the more you create, the more creative you become.

The last step is shielding time in your calendar for reading, research, and writing. It could be a couple of hours on Sunday evening, or shorter sessions throughout the week. This way, you won’t let your inner critic decide when you’re ready to write (the answer would be: never ).

Because you have shielded your writing time, you just need to sit down and open a new document. All of the mental energy you would have used to figure out when and where to write can be saved for the actual writing.