writing
We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.
- Make stuff you use every day —it makes for a better life.
- Make it better —do less if you need to.
- Nothing is finished —everything can be rethought.
- Think small —make one small part of the world as it should be.
- Slow down —put in
Building a Belief System | !Boring Software


If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples

Progression:
Simple and wrong
Complicated and wrong
Complicated and right
Simple and right
complexity first, simplicity second
people say “keep it simple,” but most approach it backwards. they start from simple, then add on complexity without seeing the whole. that’s how you end up with frankenstein products: clean-looking components awkwardly stitched together, held in place by duct tape and wishful thinking... See more
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