writing

Listen. I think you should use way more headings. I’m talkin’ a lot

You can cut out so much by simply realising “actually, the reader doesn’t care about that.” Simply delete it, and the post loses nothing, so the overall quality goes up. That’s just economics.

Basically take any excuse to use a picture/diagram instead of words

Listen, sometimes it is too hard to explain where New Zealand is over text. “What? But it’s a small country with a vibrant honey economy, located just off the east coast of Austr-“. Stop this madness. What is an “east coast”. How far “off” is it? Does that mean an ocean is involved... See more

The title should represent the post as much as possible. It should prepare the reader emotionally for the clown carnival ride you are about to take them on.

It should be the opposite of clickbait.

Constantly ask yourself: Does the person reading this know what the heck I’m talking about?

This is the most common thing I say, possibly ever, but definitely when reviewing people’s blog posts.

In the first few sentences, you want the reader to know:

• Who is this for?


• What’s going to happen?

Write it like you’re trying to trick the reader into understanding what you mean in as few words as possible

Because you are.

Use more examples. I’m talkin’ wayyyyyyy more

❎ Bad reasons to Post

• Someone told you that you have to write about this


• “For visibility”
  
  
  • What does that mean ?
  
  
  • Is it visible if nobody reads it 🤔


• Need somewhere to remember all your passwords


• To encourage people to buy your product
  
  
  • The post is now an ad
  
  
  • Who would read it on purpose?


• To document how something you made works
  
  
  Might be better in wiki forma

... See more