Writing

You already have a story; you already have a set of skills, talents and experiences that are valuable. It’s time to see your story for what it’s really worth.

Published books, articles and reports tell the world that you are an authority in your field. It’s no coincidence that the word ‘authority’ has the word ‘author’ in it.

Remember, your story is already more valuable than you think. Don’t dare throw out your history. Sometimes it is simply that it is difficult to see your own value and you need to speak with others about your ideas and dreams to clarify or simplify it.

The process of writing will make you smarter than most in your field: it will sharpen your communication skills, develop your stance on each topic and help you to spot trends in your thinking.

People love creative books; fiction massively outsells non-fiction.

You’d be shocked to know how many of the world’s biggest businesses started with published content. The founders of Twitter were bloggers and authors who were sharing ideas about the future of social media long before their platform was even conceived. Bill Gates wrote articles for his local computer clubs and attracted the first talented employees

A book is a powerful document to create. In the process of writing all those words you will clarify your thinking, refine your ideas and generate intellectual property. When you publish, you’ll be one of the few people who can find their own creation on Amazon.