Writing
As John Lasseter likes to say, ‘our films don’t get finished, they just get released.’” – Pete Docter, Pixar (source)
TWN Issue 15: Embracing a "Fractal Bud" in Knowledge
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See moreAs we move to a new future where people communicate digitally, writing is going to be more important than ever. The effects of charisma, height, looks and size will not hold the same sway and more attention will be paid to quality of ideas.
Paul Millerd • #100: We Need 100x More Creators Online
See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going through the motions of doing what I am supposed to do, which is write — on that bankrupt morning I will simply open my notebook and there it will all be, a forgotten account with accumulated interest, paid passage... See more
Joan Didion • On Keeping A Notebook
Work backwards from the emotion you're trying to create in the reader. Then let the structure follow.
