Writing

See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going through the motions of doing what I am supposed to do, which is write — on that bankrupt morning I will simply open my notebook and there it will all be, a forgotten account with accumulated interest, paid passage... See more

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5)

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As John Lasseter likes to say, ‘our films don’t get finished, they just get released.’” – Pete Docter, Pixar (source)

Shower thought: Normal behavior is forgotten. Only weird behavior survives. Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected. Normal behavior costs nothing in the short term — but it disappears into the... See more