Writing
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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Announcing: Writing Examples
Today is launch day! We built this website to celebrate great writing.
It’s 100% free. Each article deconstructs a piece of writing from an iconic writer. The goal is to give you X-Ray vision into what makes sentences and paragraphs come alive (so that you can improve at your craft).
Every example has an analysis of ... See more
See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going through the motions of doing what I am supposed to do, which is write — on that bankrupt morning I will simply open my notebook and there it will all be, a forgotten account with accumulated interest, paid passage... See more
Joan Didion • On Keeping a Notebook - Joan Didion
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.
Shower thought: Normal behavior is forgotten. Only weird behavior survives. Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected. Normal behavior costs nothing in the short term — but it disappears into the abyss.… https://t.co/Z5VEsRXRPC
As John Lasseter likes to say, ‘our films don’t get finished, they just get released.’” – Pete Docter, Pixar (source)
TWN Issue 15: Embracing a "Fractal Bud" in Knowledge
Work backwards from the emotion you're trying to create in the reader. Then let the structure follow.
