writing
Imported tag from Readwise
writing
Sentences short, brave, and clear.
My strategy is loose, then tight. I write the first draft of an essay fast, trying out all kinds of ideas. Then I spend days rewriting it very carefully.
Matter
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See more“I write when I’m inspired, so I see to it I’m inspired every morning at nine o’clock.” ~ Peter De Vries