Worldbuilding
Sarah Drinkwater and
Worldbuilding
Yatú: Head of Fiction is Norm. Head of Reality is me.
(USB club job titles the co-founders gave themselves)
What we need are visions of the future of technology that are values-driven, but we don’t need just design fictions. We need business model fictions, engineering feasibility study fictions, interop protocol specification fictions, investment return fictions.
Matt Webb • Towards the Orthogonal Technology Lab, V0.1
Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
“If you want a new world, start making it right now, in whatever you are doing.”
-Brian Eno.
If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.