Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
science-fiction prototypes are imagined laboratories based on (scientific) fact, that challenge creators ánd readers to critically reflect on the impact of science and emerging technologies and on the social and emotional responses of the world - including themselves. It offers a great tool to envision possible and hopeful futures, and could be an
... See morethoughts on the creative tensions of Disneyland: between art and commerce, the child vs. the adult, what you can see vs. what’s hidden, and surrendering vs. control.
To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.

“If you want a new world, start making it right now, in whatever you are doing.”
-Brian Eno.
If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.
The difference between a story and a scenario is the narrative arc. Stories are built around a main character the reader will sympathise with. Fictional stories have a kind of creative freedom that scenario’s do not have. This freedom allows creators ánd readers to explore the impact of technologies and developments on the daily lives of people
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