Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
“If you want a new world, start making it right now, in whatever you are doing.”
-Brian Eno.
If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.
Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.
To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.

