Worldbuilding
Sarah Drinkwater and
Worldbuilding
Sarah Drinkwater and
To me, BRAT has been the ultimate demonstration of cultural world-building, Energy marketing, designing a product and a campaign with its most extreme consumer and fan in mind, and the most acute demonstration of how irl Authenticator moments drive url interaction and amplification.

Sci-fi prototyping allows us to creatively explore and iterate how technology and social developments can shape and be shaped by the people who use it and explore its implications on the everyday lives of people.
science-fiction prototypes are imagined laboratories based on (scientific) fact, that challenge creators ánd readers to critically reflect on the impact of science and emerging technologies and on the social and emotional responses of the world - including themselves. It offers a great tool to envision possible and hopeful futures, and could be an
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