worldbuilding
A vision statement is what the organization wants to become. It is a picture of the desired future, where leaders see the business twenty years from now.
John Spence • Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
I’ve known many people I consider to be creative geniuses, and not just at Pixar and Disney, yet I can’t remember a single one who could articulate exactly what this vision was that they were striving for when they started.
Amy Wallace • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Seeds: the content... See more
Annika Hansteen-Izora • On Digital Gardens: Tending to Our Collective Multiplicity
Annika Hansteen-Izora • On Digital Gardens: Tending to Our Collective Multiplicity

People who like rocks see cool rocks everywhere.
People who like birds see interesting birds everywhere. The tree on your yard could be an exceptional specimen. The world around you could be amazing and magical, but you aren't enough of a nerd to see it.
you must be able to live inside of your vision in such a way that you can communicate its emotional essence, its core truth, to the immediate world around you.