work

“Instead of working back from a goal, work forward from promising situations.”

Material artifacts have an ability to enroll and align different tribes in a way that text doesn’t. The goal is to make “boundary objects” - artifacts that self-translate for all kinds of different tribes, and allow these actors to communicate with one another, even when they’re speaking different languages.

Think of the magical role of self-evident... See more

“Robustness is when you care more about the few who like your work than the multitude who hates it (artists); fragility is when you care more about the few who hate your work than the multitude who loves it (politicians).”

Normalise to persuade.