thinking_creativity
some nuggets of wisdom i have collected
thinking_creativity
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
Strategy’s role in three words: 1. Clarify 2. Support 3. Push (in this order)
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure.