thinking_creativity
some nuggets of wisdom i have collected
thinking_creativity
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
Creativity requires connecting the dots, and connecting the dots requires allowing time for my subconscious to consolidate my ideas and make associations. This means that, from time to time, I need to just stare out the window and do nothing.
This doesn’t feel productive, even though it is.
This doesn’t feel productive, even though it is.
Ozan Varol • You’re doing better than you think. Here’s why. - Ozan Varol
• Admitting that “I don’t know” at least once a day will make you a better person.
Kevin Kelly • 101 Additional Advices
Strategy’s role in three words: 1. Clarify 2. Support 3. Push (in this order)
To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.
Dasha Nekrasova • Jon Rafman and Dasha Nekrasova on the Horror We Call Life
Strategy is the methodology.
Creative is the method
Creative is the method
strat*scraps_v152
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions of continuity. Although our strategy might evolve, our identity will endure.