thinking_creativity
some nuggets of wisdom i have collected
thinking_creativity
When kicking off a brief –or writing first iterations of anything really– your thinking should always be in extremes. No caveats. No middle ground. Everything to 11.
Strategy’s role in three words: 1. Clarify 2. Support 3. Push (in this order)
Workshops are a waste of time. Trojan horses of mediocrity to quote Adliterate. These are a way for people with bad ideas and little imagination to get really, really smelly ideas into the mix. Only workshop when you have no choice. And if you must have one, employ dirty tricks to get what you need out of it (see Rule 11) 11. Use workshops as major
... See moreWE’RE HERE TO SHARPEN THE KNIFE.