words matter

In almost every language, “journey” has become a way to talk abstractly about outcomes, for good reason: According to what linguists call the “primary metaphor theory,” humans learn as babies crawling toward their toys that “‘purpose’ and ‘destination’ coincide,” said Elena Semino, a linguist at Lancaster University who specializes in metaphor. As

According to the linguistics professor Jesse Egbert at Northern Arizona University, the use of “journey” (the noun) has nearly doubled in American English since 1990, with the most frequent instances occurring online. Mining a new database of conversational American English he and colleagues are building, Egbert could show exactly how colloquial “j

And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The meanin

Beyond their meaning, words also differ according to how easy they are to pronounce. People generally prefer not to think more than necessary, and they tend to prefer objects, people, products, and words that are simple to pronounce and understand. In 2006, my colleague Daniel Oppenheimer and I investigated the performance of hundreds of stocks imm

Egbert was able to further demonstrate how the word itself has undergone a transformative journey — what linguists call “semantic drift.” It wasn’t so long ago that Americans mostly used “journey” to mean a literal trip, whereas now it’s more popular as a metaphor. Egbert demonstrated this by searching the more than one billion words in a database

Americans like to put an optimistic, brave spin on suffering, and “journey” seeped in because, Lamb-Shapiro speculated, it’s bland enough to “tackle really difficult things,” yet positive enough to “make them palatable and tolerable.”

The problem with these words isn’t only their floating capacity to enrage but their contaminating quality. Once you hear a word, it’s “in” you. It has penetrated your ears and entered your brain, from which it can’t be selectively removed. Sometimes a phrase will pop into my head that I haven’t heard in years — holistic road map — and I will feel a