what comes after the hipster?
tracking the death of the hyper-individualised, early-adopter, cool-hunter ‘hipster’ archetype and pondering what comes next.
what comes after the hipster?
The aggressive cynicism of hipster responses to popularity reveal how deeply the hipster identity was situated within the authenticity paradigm. Hipsters clearly experienced a loss of value whenever something they liked entered the realm of mainstream pop culture.
From after authenticity by subpixel.space
Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it... See more
Phoebe Luckhurst • From brat summer to hot rodent men: why Gen Z love a label
In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline... See more
Sam Kriss • All the Nerds Are Dead - By Sam Kriss - Numb at the Lodge
It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted... See more
judy berman • Welcome to the Era of Unapologetic Bad Taste
we used to take pride in our sweat now we take pride in our tears
Brad Troemel • The HIPSTER Report, 2024
This dialectic is muddy from the get-go, of course. It’s a version of the more familiar hipster trap: over time, the marginal labor of the bohemian experimentalist and taste-maker is swallowed up by the smug cartoon of the in-the-know consumer clone. But the near inevitability of this process also suggests that the first hipster was already part of... See more
Erik Davis • The Weird and the Banal
When we’re feeling lonelier than ever, trapped within our cages of niche identities and alternative tastes, it’s refreshing to fall in line with the crowd. As we melt into one big, gooey puddle of shared interests, jobs, and outfits, there’s camaraderie in liking what everyone else likes.
Alexi Gunner • idle gaze 066: the emerging mythos of the mundane.
by 2012 it was finally possible to call just about everyone a hipster. The development of the authenticity aesthetic made it possible for the mainstream to participate in the most outwardly visible ritual of hipster behavior: authentic consumption.
subpixel space • After Authenticity
The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are... See more