Welcome emails

Here are a few ideas that many of our favorite emails have used:

• Ask someone a specific question. The more specific, the better.


• Ask for criticism . Tends to be more effective than asking for advice.


• Share something interesting. An essay. Video. Company. Anything they’d like.


• Say something funny.


• Say something useful. Maybe you noticed a typo on

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Customer Onboarding Series (COS)

A COS begins immediately after someone becomes a customer. We include it as part of the Revenue Engine of the Art of Email, but it’s really a hybrid that deepens trust as well.

Customer onboarding is an opportunity to reassure purchasers they’ve made a good choice, draw attention to how best to engage with whatever... See more

Keep it friendly, action-oriented, and concise. Highlight the next step for the user with a clear CTA, and offer something valuable upfront, like a discount or guide. A quick intro to your platform's key features can also help users get started easily.

I have a workflow I go through for every client that starts with what you want, what they want and then walk my clients through their clients' top FAQ. So if you are a tree trimmer, your clients faq might be what height ladder, can I diy it, etc. Yes, some people will subscribe only because they want diy tips, but if you carefully pepper in answers... See more