A COS begins immediately after someone becomes a customer. We include it as part of the Revenue Engine of the Art of Email, but it’s really a hybrid that deepens trust as well.
Customer onboarding is an opportunity to reassure purchasers they’ve made a good choice, draw attention to how best to engage with whatever... See more
Here’s how 90% of brands do their welcome flow:
• Email 1: “Welcome to our brand!”
• Email 2: “Here’s our story”
• Email 3: “Check out our top products”
Let me translate:
• Email 1: “We exist”
• Email 2: “Let me talk... See more
no fussy email template and just a handful of sentences, great example
Keep it friendly, action-oriented, and concise. Highlight the next step for the user with a clear CTA, and offer something valuable upfront, like a discount or guide. A quick intro to your platform's key features can also help users get started easily.
I have a workflow I go through for every client that starts with what you want, what they want and then walk my clients through their clients' top FAQ. So if you are a tree trimmer, your clients faq might be what height ladder, can I diy it, etc. Yes, some people will subscribe only because they want diy tips, but if you carefully pepper in answers... See more