Web 2.0

web2: retention is easier than growth web3: growth is easier than retention switching costs in web3 are lower than web2 because of interoperable data

In web2 we talk about “users” and “viewers” being “acquired” In web3 we talk about “owners” and “members” who “join” and “participate.” words matter & we’re seeing an ecosystem and language get built around purposeful action in a very cool way.