we need more friction
- The digital world has almost no friction.
- The physical world is full of it.
Kyla Scanlon • The Most Valuable Commodity in the World is Friction
- The digital world has almost no friction.
- The physical world is full of it.
- And in certain curated space s - like the West Village, or your AI companion -friction has been turned into something you can pay to remove.
Kyla Scanlon • The Most Valuable Commodity in the World Is Friction
There’s a common fallacy that brand friction means making things difficult for the sake of being difficult, which we wholeheartedly reject. In this regard, friction is misleading. The idea is not to make things difficult, but to go the extra mile. To put in the necessary effort. To spend that extra bit of time, energy, or dare we say...profit, to... See more
Mouthwash Studio • A Brave New (Frictionless) World
Designing Friction – a call for friction in digital culture – explores the concept of consciously reintroducing obstacles and resistance in our online interactions to foster human connections. It can be seen as a new design paradigm not focussing on seamless experiences but on human connection. What does it mean to be human?”
... See moreIf brains need friction but also instinctively avoid it, it’s interesting that the promise of technology has been to create a “frictionless” user experience, to ensure that, provided we slide from app to app or screen to screen, we will meet no resistance. The frictionless user experience is why we unthinkingly offload ever more information and
... See more