So in this post I’m going to reject the commonly accepted wisdom and look at why specializing is hard, why it fails and what an alternative path looks like. The answer lies in developing strong opinions and a distinctive vibe.
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more