Values
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The barrier is no
Right now our attention spans have never been more exhausted nor our patience more threadbare. Any who pays a moments notice to such matters can feel that this is no way to live, nor run a civilization, nor raise the next generation. Humans need space to explore nuance, to sit with feelings and move through them, to let things unfold quietly,
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The whole tech world needs more projects that aren’t trying to become billion- (let alone trillion‐) dollar ideas, but are happily shooting for success as million-dollar ideas (or less!). Many of the best and most beloved movies ever made weren’t big-budget Hollywood blockbusters. If your list of all-time favorite movies doesn’t include a bunch... See more
John Gruber • Pebble Founder Eric Migicovsky Is Bringing It Back
Great Design is About Values
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are... See more
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are... See more