Values
“the belief that technology should not only serve a practical purpose but also evoke an emotional response“
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar
Great Design is About Values
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are uni... See more
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are uni... See more
Building a Belief System | !Boring Software
A Rant Against Maximization
medium.com
Right now our attention spans have never been more exhausted nor our patience more threadbare. Any who pays a moments notice to such matters can feel that this is no way to live, nor run a civilization, nor raise the next generation. Humans need space to explore nuance, to sit with feelings and move through them, to let things unfold quietly, slowl
... See moreThe whole tech world needs more projects that aren’t trying to become billion- (let alone trillion‐) dollar ideas, but are happily shooting for success as million-dollar ideas (or less!). Many of the best and most beloved movies ever made weren’t big-budget Hollywood blockbusters. If your list of all-time favorite movies doesn’t include a bunch tha... See more
