UX design
Craig’s List is classified ads on the Internet. Their strategy includes crisp decisions like valuing consistent user experience more than great design (the website looks like it’s from 1995, because it is), and user-accessibility over monetization (“Craigslist president Jim Buckmaster has stated that creating a superior user experience is more... See more
Jason Cohen • A Smart Bear » What makes a strategy great
UI/UX pattern references
Skilled UX design is aerodynamic. Any bumps on the way — such as excessive cognitive load — will drag the whole plane down.
https://www.smashingmagazine.com/author/dannyhalarewich/ • Reducing Cognitive Overload For A Better User Experience — Smashing Magazine
If the user has to click an icon to discover its function, they will be knocked off course.