Urbanism
Anything involving urban planning, development, or design
Urbanism
Rather than trying to predict what people will do, what if we tried to maximize what they could do?
-Jarrett Walker
my italics; To Predict with Confidence, Plan for Freedom
Where can you go—shops, schools, events, work, etc—in a certain amount of time (say, 15 minutes); the opportunities within that boundary is access. It can be improved by
Changing land use within the boundary—creating new opportunities
Faster transport, effectively expanding the boundary while keeping the time—15 minutes—the same
Find the most-sold competitor. Beat them.
from Shoe Dog and Phil Knight talking about beating Adidas
more and what it is for are italicized
Same applies to our individual lives as companies as civilization