tracing trends

“Youth culture has driven culture for time immemorial, but more than ever before, female youth culture drives culture,”
Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It ...
Today, instant gratification, profit and appearances are more desirable than substance, depth or intrinsic worth.
There is a growing desire among Gen Z to reclaim their autonomy from their phones and remove themselves from what Shaz describes as a passive state of being. Last year, anti-tech activist and writer August Lamm predicted that abstention would be the next big thing. On X, she wrote: “I’m calling it right now, abstention is the new big thing; sobriet... See more
Halima Jibril • Why some young people are ‘quitting’ music
Still skeptical if we are over the age of hyper-consumption. I do think the angst felt by existing in a passive state of being is true.
Fashion and beauty are now well and truly intertwined with the WNBA, which exploded into the mainstream last year, breaking viewership and stadium ticket sale records. In 2024, the WNBA averaged 1.19 million viewers on ESPN platforms, up 170 per cent from 2023. (In response to the growing interest, all WNBA pre-season games will be broadcast or str... See more
The New York Liberty athletes will now wear Fenty Beauty

Waves of Interest
waves-of-interest.truth-and-beauty.net
Nuance and complexity aren’t part of our culture anymore. Everything has to be easy, and quantifiable, and simple to understand.
Noah designer, The Cutting Room Floor podcast via TikTok
Many are looking for an opportunity — a fitness journey, a new career, a personal awakening that might involve tattoos — instead of something necessitating an intervention.
Millennials mid life crisis is opportunity for progress not desertion.