tracing trends
Instagram Reels and the New Era of Desocialized Media
nymag.comMany are looking for an opportunity — a fitness journey, a new career, a personal awakening that might involve tattoos — instead of something necessitating an intervention.
Millennials mid life crisis is opportunity for progress not desertion.
The theory of “anti-memes” is about how some of our most intense cultural investments are below the radar—not because they haven’t been found yet, but because that’s how they are built.
Attention Required! | Cloudflare

Fashion and beauty are now well and truly intertwined with the WNBA, which exploded into the mainstream last year, breaking viewership and stadium ticket sale records. In 2024, the WNBA averaged 1.19 million viewers on ESPN platforms, up 170 per cent from 2023. (In response to the growing interest, all WNBA pre-season games will be broadcast or... See more
The New York Liberty athletes will now wear Fenty Beauty
There is a growing desire among Gen Z to reclaim their autonomy from their phones and remove themselves from what Shaz describes as a passive state of being. Last year, anti-tech activist and writer August Lamm predicted that abstention would be the next big thing. On X, she wrote: “I’m calling it right now, abstention is the new big thing;... See more
Halima Jibril • Why some young people are ‘quitting’ music
Still skeptical if we are over the age of hyper-consumption. I do think the angst felt by existing in a passive state of being is true.
I have a theory that the average beauty routine expands in direct proportion to political upheaval. Call it the Aesthetic Index.
Are we heading for a beauty burnout?
The 21st-century single woman is the one who has to prove her complete humanity by performing her contentment. She is empowered; she’s badass; she slays. She might also grieve—but no one really wants to talk about that.
Recently saw a comment on a video of a woman dancing with her cat joking that this is why there’s no loneliness crisis for women. However, not sure that’s true. Society still can’t accept a single woman.