you’re too online
you’ve lost context
you’re too online
We live in an era where personal style is increasingly indistinguishable from brand strategy. The aesthetic codes that once belonged to subcultures, regions, or craftspeople have been flattened into algorithms—optimized for compatibility, trend velocity, and frictionless aspiration. When everything looks good, originality becomes the only risk... See more
Good Taste is Making You Boring
Who wants a birthday cake made with aspartame? Who would rather have a tanning bed than a sunny day? Who prefers to watch bots play chess? You can view high-res images of the Mona Lisa anytime you want, and yet people will still pay to fly to Paris and shove through crowds just to get a glimpse of the real thing.
I think there is a deep truth here:... See more
I think there is a deep truth here:... See more
Text is king
You used to get your best ideas in the shower.
Now you have a waterproof phone case.
Scrolling while eating. Podcasts while walking. Background noise just to fall asleep. We've eliminated every gap where the mind once wandered.
As a neuroscientist, I can tell you - your brain needs those gaps. Try one silent walk this week and see what comes back.