to write is to think

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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My product won’t write sentences for you. The slow process of writing is what clarifies thought, shapes identity, and cultivates a lens to the world. Writing is the whole point; it isn’t a chore to optimize, it’s an infinite game.