(to-do)

Perhaps that is why so many of us have half-done tasks on our to-do lists and half-read books on our bedside tables, scroll through Instagram while simultaneously semi-watching Netflix, and swipe between apps and tabs endlessly, from when we first open our eyes until we finally fall asleep. One uncomfortable explanation for why so many aspects of

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It’s the same logic that powers Erewhon, or Soho House, or influencer-run startups. You’re not paying for the thing. You’re paying for the removal of difficulty . The filtered lighting. The social cachet. The sense that this world still makes sense!