How to become a builder

This shift from deterministic traditional UI to something more unbridled raises a challenge for designers: with no predictable journeys to optimize, how do you create consistent, high-quality experiences?

“If you look at artists who last for decades, their style of music changes over the years. They don’t keep playing the type of song throughout their entire career because it gets boring for them.”

Jesse Kulp

But we face a fundamental tension in that AI sort of breaks our usual way of designing things, working back from function, and shaping the form.