Three tenets of reality creation: narrative, curation, and repetition

And it’s so true it’s trite that human beings are narrative animals: every culture countenances itself as culture via a story, whether mythopoeic or politico-economic; every whole person understands his lifetime as an organized, recountable series of events and changes with at least a beginning and middle. We need narrative like we need space-time;

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Narrative is a tool by which we extract (or impose, depending on your perspective) meaning from the chaotic flux of being in the world

This is curation - where taste and context exert narrative control

Elite curation - which really commands economic value - is less about matching preferences and more about shaping them in your favour.

That comes only through narrative control. You choose what to elevate and what to exclude and you then get to tell the story of why that curation matters

Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more

The curator must choose carefully and protect firmly . They must maintain an intimate relationship between themselves and the objects of their curation so it can be intimate for the audience, too. The curator must resist all temptations to talk too much, do too much, show too much, mean too much.

Humility is key: the curator must acknowledge that th... See more

The simplest contribution you can make to culture is to reframe truth to fit inside of existing narratives. A much bigger contribution is creating new narratives to explain existing truths.