Note to Self

While the rest of us are chasing victory, the best in the world know what they must avoid losing before they can win.

Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder who would offer free lunch on day one can’t cancel it on day 1000. Small groups lose something specific, while large groups gain something abstract. Every time.

Swim in your lane.

Every second you spend looking at a person in another lane comes at the cost of your progress.

Focus on yourself.

Facts Don’t Form Beliefs

Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.

Buy time, not status.

Write for one person: If you try to write for everyone, you write for no one. Focus on one person. It could be your loved one, your boss, or your peers. What do you want to share with that person?