This is Seth Godin.
The spirit of the game
seths.blogThe Best Lessons I Learned from the Dip
sourcesofinsight.comThe hierarchy of success
seths.blogIt's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.
Art is not in the ...eye of the... See more
Seth Godin Quotes (Author of Purple Cow)
"The alternative is to shun the non-believers. To address the smallest viable audience. Viable, because if it's not big enough or eager enough, it's not worth the journey. But smallest. Because if we act like we only can serve a few people, it will require us to focus obsessively on those people"
"What we're actually looking for often when we go to see somebody for advice is not for them to change our mind, but for us to change their mind."
"The idea of the smallest viable audience begins with the word viable, meaning that if you're only going to make your burritos for two or three people, that's small, but it's not going to keep your burrito truck in business for very long. It's not enough. The goal here when we're doing a project is to identify the smallest audience that we can
... See more“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”