This is Seth Godin.
"The alternative is to shun the non-believers. To address the smallest viable audience. Viable, because if it's not big enough or eager enough, it's not worth the journey. But smallest. Because if we act like we only can serve a few people, it will require us to focus obsessively on those people"
The hierarchy of success
seths.blog
“Change almost never fails because it's too early. It almost always fails because it's too late.”
Seth Godin Quotes (Author of Purple Cow)
The Best Lessons I Learned from the Dip
sourcesofinsight.com
Seth Godin's TOP 10 SUCCESS Lessons
youtube.com“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”
Seth Godin Quotes (Author of Purple Cow)
The spirit of the game
seths.blog
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”
"One kind of entrepreneur you say, Whose need am I satisfying today? [...] The other kind, to quote Michael Schraig here, is to say, the purpose of my business is to change people, to change them from something into something else. This is the kind of business that we remember generations later"
"What we're actually looking for often when we go to see somebody for advice is not for them to change our mind, but for us to change their mind."