This is Seth Godin.
The Best Lessons I Learned from the Dip
sourcesofinsight.com
Seth Godin's TOP 10 SUCCESS Lessons
youtube.com"The alternative is to shun the non-believers. To address the smallest viable audience. Viable, because if it's not big enough or eager enough, it's not worth the journey. But smallest. Because if we act like we only can serve a few people, it will require us to focus obsessively on those people"
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”
The spirit of the game
seths.blog
The hierarchy of success
seths.blog
Seth Godin Quotes (Author of Purple Cow)
"The idea of the smallest viable audience begins with the word viable, meaning that if you're only going to make your burritos for two or three people, that's small, but it's not going to keep your burrito truck in business for very long. It's not enough. The goal here when we're doing a project is to identify the smallest audience that we can thri
... See more"What we're actually looking for often when we go to see somebody for advice is not for them to change our mind, but for us to change their mind."