THIS.

“Human futures depend on reclaiming perception, taste, and form-making in a world where meaning is automated, flattened, or simulated.”

The bigger issue, however, is that these companies don’t understand or place importance on the pre and post product experience. How do people get to my product? How does the product live in their lives? In tech, where the goal has to become ship fast at all cost, we’re losing those threads.

Design has been devalued so much with the advancement of... See more