Things to come back to when I’m feeling meh

Experience has shown that a positioning exercise is a search for the obvious. Those are the easiest concepts to communicate because they make the most sense to the recipient of a message.

You must be able to explicitly say who you are building your thing for. You must know what you are aiming for—you’ll miss otherwise.

One of the brain’s strengths is its capacity for making connections between objects, words, events, visual patterns, and different ideas. This involves the process of categorization.

When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators

priming effects, in which your thoughts and behavior may be influenced by stimuli to which you pay no attention at all, and even by stimuli of which you are completely unaware. The main moral of priming research is that our thoughts and our behavior are influenced, much more than we know or want, by the environment of the moment.

The events that took place as a result of your seeing the words happened by a process called associative activation: ideas that have been evoked trigger many other ideas, in a spreading cascade of activity in your brain. The essential feature of this complex set of mental events is its coherence. Each element is connected, and each supports and

“while the cruelties of the white man toward the black man are among the heaviest counts in the indictment against humanity, colour prejudice is not our original fault, but only one aspect of the atrophy of the imagination that prevents us from seeing ourselves in every creature that breathes under the sun.”

The fundamental change we need is a shift from a feeling- centered approach to decisions to a purpose- centered approach. The question isn’t “What do I feel like doing?” but, rather, “what needs to be done?” All the time management systems in the world won’t really help us very much until we’ve developed the capacity to make decisions based on