the will to have nice things

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Life is too short to do mediocre work and it is definitely too short to build shitty things.

That’s the environment. But the white pill is that substance, can cut through even more. The people genuinely yearn for the next Apple. Care, craft, a love of the arts.

Give it to them. Give it to them forreal, not just the cosplay.

You’ll find there’s no playbook. It can’t be copied. It’s a lot harder. But you won’t feel gross.

I encourage the viewer to slow down, and interact, and don’t worry that we might lose them if the information they think they want isn’t immediately presented. I’ve realised the most successful sites I've made are the ones my children (5+3) enjoy playing with – and believe adults want the same fun interspersed in their day of closing cookie popups ... See more

I really believe that you should love your tools, and that by loving them it encourages you to connect with them and use them when you otherwise might not.

When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators wh

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Obsess over perfection.

If you are designing something that a customer is going to use or that will represent us in public, it’s not good enough unless it’s flawless and extraordinary.

Especially in software, many situations have winner-take-all dynamics due to network effects and switching costs. Being the winner means being in the 99.99-percentil

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“I came back to my country of origin after my first degree, when I got lucky enough to study at ÉCAL, and I could clearly see how the approach in Switzerland is different,” she explains. “It’s like learning a craft, and once you learn the craft you can play. There is a rigorousness, a precision in the execution and a certain desire for clarity whic... See more