I encourage the viewer to slow down, and interact, and don’t worry that we might lose them if the information they think they want isn’t immediately presented. I’ve realised the most successful sites I've made are the ones my children (5+3) enjoy playing with – and believe adults want the same fun interspersed in their day of closing cookie popups... See more

I really believe that you should love your tools, and that by loving them it encourages you to connect with them and use them when you otherwise might not.