the start of an idea

If you’re looking to create a timeless sense of purpose and to shape the overall mission of your life, then you should use principles. Establishing a set of principles creates a compass to which you can refer whenever something is in doubt or you need to take a stand or evaluate any particular opportunity, behavior, or situation.

" You never change things by fighting the existing reality. T o change something, build a new model that makes the existing model obsolete."

Buckminster Fuller

"In fact, the only way I can get anything written at all is to write really, really shitty first drafts."

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your

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It also aligned the computer with something that is often inspiring to many people and artists: nature. If I can find the sublime in microchips and SD cards in the same way that I find the sublime in mountains and waterfalls, I begin to look at my computer not as a tool but as a landscape. And when I look at it as a landscape it feels good because... See more