the start of an idea

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your st

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Making things is hard and I feel like that’s the most useful thing to say about it. You have to try to be consistent, you have to practice constantly, you have to read, and you can’t make yourself be interested in topics you aren’t interested in. And you have to accept that it’s always going to be challenging. My friend said this about her work, wh... See more

“I always say ‘beginnings are easy, endings are hard’. Beginnings get easier and easier [because] there's so much technological assistance [and] so many ways of getting something started like rhythm machines and chord pattern makers.

There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's noth... See more

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money

I think a lot about how we don’t have anything in software in the category of luxury.