the start of an idea

The gap between knowing what you want and going after it is where fear thrives. You don't need enough courage for the entire journey. You only need courage for the next step.

If you’re looking to create a timeless sense of purpose and to shape the overall mission of your life, then you should use principles. Establishing a set of principles creates a compass to which you can refer whenever something is in doubt or you need to take a stand or evaluate any particular opportunity, behavior, or situation.

“There’s the old anecdote we were all taught in Psych 101,” Martin said, “which is that physical environment matters. I think a separate device matters here: sometimes you’re reading, and you’re in a slow section, and you have that random thought, like, what was that thing I wanted to buy on Amazon? And you’re there without thinking about it.” A... See more

If that's not bad enough, the second inconvenient truth is that even with the ideas that do prove to have potential, it typically takes several iterations to get the implementation of this idea to the point where it delivers the necessary business value. We call that time to money