the start of an idea

No one will remember if it was on time, but everyone will remember if it was bad

— Michael Beirut quoting Massimo Vignelli (Typeradio 2/2)

"“If you put these five things together - you can't use money to attract talent, you can't advertise, you can't take risks, you can't invest in long-term results, and you don't have a stock market - then we have just put the humanitarian sector at the most extreme disadvantage to the for-profit sector on every level, and then we call the whole syst... See more

“I always say ‘beginnings are easy, endings are hard’. Beginnings get easier and easier [because] there's so much technological assistance [and] so many ways of getting something started like rhythm machines and chord pattern makers.

There are a lot of ways of getting something pretty respectable going quite early on. To quote Picasso, ‘there's noth... See more

Great strategy

1. starts with a vision and a challenge . What is your purpose? What problem are you trying to solve?


2. is honest about the current state of your business and market - strengths, weaknesses, opportunities, and threats.


3. is a hypothesis on where you will play and how you will win. Your business and product don’t exist in a vacuum - your st

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