
Making Things Is Hard

First there’s the ecstasy of getting started, and then the incredible sense of having gained some momentum, and then... there you are. Squarely in the middle.
Ava • Making Things Is Hard
Making things is hard and I feel like that’s the most useful thing to say about it.
Ava • Making Things Is Hard
There is so much mystique around the creative life. It’s fetishized and coveted and seen as mysterious even by the people who inhabit it. We have a cultural script that says: There’s too much consumption, not enough creation! If you want to be a [tasteful/interesting/admirable/happy] person, you should make more things. But then also: Social media ... See more
Ava • Making Things Is Hard
Making things is hard and I feel like that’s the most useful thing to say about it. You have to try to be consistent, you have to practice constantly, you have to read, and you can’t make yourself be interested in topics you aren’t interested in. And you have to accept that it’s always going to be challenging. My friend said this about her work, wh... See more
Ava • Making Things Is Hard
the middle of things, not the beginning