The Rise of Newsletters

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇

1/ Thread: Newsletter TAM Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription. Almost half responded: Zero. The other half who pays for subscription, more than half of them pays for only one newsletter.

Paid newsletters are trendy right now, but most creators would earn far more if they focused on selling one-time products. There's a much clearer path to $100,000/yr from books, courses, etc than from paid newsletters.