The Rise of Newsletters
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The Rise of Newsletters
Paid newsletters are over-rated: it’s grueling work, your best thinking is stuck behind a paywall, and selling products is much more profitable
David Perelltwitter.com
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Get a cup of coffee.
In this thread, I'll walk you through the economics of an internet newsletter.
If you want to start your own newsletter (or are just curious about what it takes to run one), this thread will give you some useful pointers.
The Morning Brew newsletter will bring in $20 million in revenue this year
Josh Sternbergmedianut.substack.com
For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions)
There's so many opportunities to reinvent engagement and distribution, too
3 recent examples from @packyM @kanakhey and @jarroddicker 👇
Maxime Eyraudtwitter.comPaid newsletters are trendy right now, but most creators would earn far more if they focused on selling one-time products.
There's a much clearer path to $100,000/yr from books, courses, etc than from paid newsletters.
Nathan Barrytwitter.com
