The Rise of Newsletters

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇