The Rise of Newsletters
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The Rise of Newsletters
The @ConvertKit team just did a low key announcement that’s game changing for creators:
They’ll sell ads on your behalf for your newsletter and you get 75% of the sales.
This is huge!
Here’s why…
nametwitter.com10 key insights from Lenny Rachitsky on building a successful newsletter:
1. What do people ask you about that you don't have a great answer to? Viral essays are hiding inside this question. If people keep asking you the same question and nobody's written the answer, take on the challenge yourself.
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everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising—
- 2,500,000 emails/first party data
- 1,000,000 opens/active registered users
- direct relationship with advertisers (non-programmatic)
- emails are new cookies
descriptiontwitter.comThis indie newsletter generated over 10,000 paying subscribers
listennotes.comThe Morning Brew newsletter will bring in $20 million in revenue this year
Josh Sternbergmedianut.substack.com
Austin Rief & Alex Lieberman: Morning Brew’s Secret Sauce - David Perell
perell.combeehiiv — The newsletter platform built for growth
beehiiv.com