The Rise of Newsletters

1/ I think Substack is in the process of deciding whether they want to take Shopify’s approach or Etsy’s approach, or some combination of both...

Paid newsletters are trendy right now, but most creators would earn far more if they focused on selling one-time products. There's a much clearer path to $100,000/yr from books, courses, etc than from paid newsletters.

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies