The Rise of Newsletters

everyone talking about subscriber potential, but what BI is buying is a blue print for the next era of advertising— - 2,500,000 emails/first party data - 1,000,000 opens/active registered users - direct relationship with advertisers (non-programmatic) - emails are new cookies

1/ Thread: Newsletter TAM Today I polled on twitter how many investment professionals pay for newsletter/research blog/substack subscription. Almost half responded: Zero. The other half who pays for subscription, more than half of them pays for only one... See more

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇