the moment
In the generative era, the Remix is the KPI. The work is not the singular piece that touches a million people, but the one that begets a million derivative works.
Paul Venuto • feed updates
A16Z New Media
Physical Intelligence hiring a Creative Director
A well timed Colossus profile
"Narrative Lead" job postings
Every YC port-co launch video
Prime slotting on TBPN
Everyone is chasing the same thing
Owning "The... See more
RISK: CREATING THE MOMENT ON LOAN
Like I say in the piece — “marketing is not the moment, it is attempting to lay narrative towards a potential moment”
There are times where the marketing really breaks containment and consistently goes viral. Becoming a product unto itself... See more
Reggie Jamesx.com