The ideation process

Sometimes the process of thinking looks like needless chaos from the outside
But thats what creatives should be doing.
Banging on random objects just to see what it might shake out.
Creatives need to make a mess in order to arrive at clarity.
The Forbidden Zone
In his 2012 essay, “More people should write,” writer and programmer James Somers described this process as creating a mental bucket for an idea, thereby unleashing a magnetic force between that idea and the world:
... See moreWhen I have a piece of writing in mind, what I have, in fact, is a mental bucket: an attractor for and generator of thought. It’s like a
Whether my creative ideas are rooted in an immediate context window or not a box is required. my head is also a box, but not a good one at storing ideas
Why creatives hate brainstorming. Or is it just me?
Matt Klein • The META Trending Trends: 02025
Steven Johnson • The Spark File
What is that perfect glass jar, though? Our ideas appear primarily in one s... See more