the growth founder archetype

Not repeatable → Entirely repeatable

If you’re seeing Burj Khalifas in your historic data and questioning whether you can recreate them: you can.

The height of these spikes are driven by reach and resonance. Both are tractable.

Resonance is art of understanding human emotion. What feels like magic? What stops someone in their tracks? What compels them... See more

“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” (source)

It’s the Growth Founder’s job to get under the skin of that constraint — no matter where it exists — and fix it. The Growth Founder is a Swiss Army Knife, solving a variety of problems blocking growth. And theory of constraints provides a repeatable framework for identifying where to focus.

The Growth Founder must internalize that their startup is a system, and at any point in time, this system has a binding constraint slowing it down.