the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreFor an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
There is the potential and reality of amazing, positive, good things coming from the Internet even though it's driving force is convenience. Because humans don't only have mundane desires. They have amazing desires. They have desires to make art and music and funny card games. And they have desire to help people and to do science. And the Internet... See more
Evan Williams • "A Journey on the Information Highway"
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
scalability ignores the negotiations between individual elements and is predicated on hierarchy, isolation, and the commodification of nature. Instead, synthetic biology should model itself on the living world, which takes a collaborative approach to survival and allows for fruitful cross-contamination of ideas.