the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
via Craig Mod interview with Kai Brach
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
This a very interesting read on long-lived institutions. A few facts: most of the oldest companies in the world are in Japan. 90% of the companies that are over 200 years old have 300 employees or less, they’re not mega companies
By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill... See more
Ivan Vendrov • The Tyranny of the Marginal User
note to self: do not let this happen
how many people you touched > how many people you reached
