the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
people building tech products so often miss the point
the point is to help people live a good life, not an efficient life
the point is resonance, not scale
the point is to deliver comfort, not just convenience
the goal is not... See more
sari azouttwitter.comDigital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
Scale is quite valuable, but the costs are usually hidden. Consolidation leads to monoculture, it reduces the stock of unique ferments.
Culture, taste, and invention are often bottom-up phenomena. They require the opposite of scale. They require distance, and working alone.
Simon Sarrisx.com
“The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band."
-Brian Eno.
Both Bluesky and Lemon8 are designed to be black holes. We are all of us craving something new, places and spaces online that we can go to feel good and have fun and be inspired. These are normal human things to want; people want to be around each other. But it is almost impossible to create or maintain that kind of space if your company's goal is
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