the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
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the goal is resonance, not scale
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.
One option a company with a useful network has (whether it’s an email platform or a social network) is to curate what they feature. They’ve built an asset and that asset goes up in value when it attracts thoughtful users.
The other option is to believe that ‘open’ is the answer, the more open the better. As we learned when we launched Squidoo a
... See moreSeth Godin • The inevitable decline of fully open platforms
algorithms should serve our vibes, not dictate them
Anti-network effects sometimes incorporate network effects of their own, but are generally more deliberate, intelligent, and actively governed. They are designed with scarcity in mind and are not so easy to starve out. They have long horizons and think many steps ahead in time, and can be spatially intelligent across entire topologies.
27/ They need... See more
27/ They need... See more
Anti-Network Effects
Fast forward to today and tools are incentivized to expand their market by attempting to solve everything at once. But this means that the market for any given piece of software is often anyone and everyone.