the goal is resonance, not scale
building and monetizing soulful businesses + brands where the goal is resonance, not scale
sari and
the goal is resonance, not scale
Fast forward to today and tools are incentivized to expand their market by attempting to solve everything at once. But this means that the market for any given piece of software is often anyone and everyone.
Molly Mielke • Why We Crave Software With Style Over "Branding"
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
Some people have told me I’m not doing enough—that I should publish more, react to breaking news, tweet every day, start a podcast. But to what end? More subscribers but less pride in my work? Host a podcast but constantly cringe because it’s not really me?
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more
I don’t know if you’ve noticed this, but there seems to be an assumption now that if you... See more
For an idea to resonate, it needs to do the following:
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
Something in my subjective experience or previous insight connects to the idea in front of me and gives it potency. The connection between two ideas always carries the possibility of a third, new idea.
It moves me through language. I might find the phrasing particularly harmonious, the choice of... See more
This a very interesting read on long-lived institutions. A few facts: most of the oldest companies in the world are in Japan. 90% of the companies that are over 200 years old have 300 employees or less, they’re not mega companies
“How many things which are good when small get better by becoming bigger? That local restaurant you love can’t scale to millions of users. Do you really want your favourite indie band to aspire to stadium-level fame? People get cheaper books, and an independent bookseller closes its doors to make way for a giant warehouse full of underpaid people
... See moreAlmost everything about growing the size and scale of your team has immediate and detrimental impacts to the thing that matters the most: building awesome products.
Unless you actively fight against these effects, you’ll wake up one day with a very effective bureaucracy machine and a very poor product (and a slow... See more
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