the future of brands

i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together. the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

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In an era when people trust businesses more than they trust governments and nonprofits, companies are uniquely poised to spark wonder and curiosity. Whether they advocate for climate action, aim to create workplaces that foster connection and belonging as powerful tools against loneliness and social isolation, or seek to promote overall social... See more