the future of brands

i am very grateful everyone who came to my talk at fwb fest and those who helped me out with it recently. in some ways this talk took 6 years to put together. the basic theory of "lifestyles," identity, and brands was there by 2016, but i was missing a strong notion of culture

In an era when people trust businesses more than they trust governments and nonprofits, companies are uniquely poised to spark wonder and curiosity. Whether they advocate for climate action, aim to create workplaces that foster connection and belonging as powerful tools against loneliness and social isolation, or seek to promote overall social prog... See more