we can never be truly authentic online

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m... See more

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.

Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.

Influencers who dedicate every waking moment to documenting their identity have no idea who they actually are. Women who post pictures of their faces from every angle and in every possible lighting hate how they look. Families who capture every moment of their perfect lives get caught in scandal after scandal. And still we keep falling for it: the... See more

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m

... See more