we can never be truly authentic online

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.

Another corollary of blocking users’ feeds is that posting can start to feel like mere housekeeping – an obstacle to be cleared rather than a valuable form of self-expression in itself. This results in non-committal content – half-captured faces, blank computer screens, random window frames, empty dinner plates – which quickly gets boring. The... See more

So put the camera down. Don’t document everything. Stop selling your life off so cheaply to strangers. Keep some things sacred. Let some memories fade and look back at them through fuzzy nostalgia instead of the cheap glare of an iPhone camera roll. Enjoy the fireworks.

I will never understand the amount of comments saying couple goals and how do I find this! to the most staged, rehearsed, insincere moments I’ve ever seen. I can’t get my head around applauding people who set up a camera in the corner to record themselves being romantic.

Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.

I don’t believe in authenticity on the internet.

There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with

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