we can never be truly authentic online

Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.

So: we have a desperate need for more authenticity these days. At the same time as performative measures are increasing in number.

I will never understand the amount of comments saying couple goals and how do I find this! to the most staged, rehearsed, insincere moments I’ve ever seen. I can’t get my head around applauding people who set up a camera in the corner to record themselves being romantic.

Influencers who dedicate every waking moment to documenting their identity have no idea who they actually are. Women who post pictures of their faces from every angle and in every possible lighting hate how they look. Families who capture every moment of their perfect lives get caught in scandal after scandal. And still we keep falling for it: the... See more

We are uncomfortable because everything in our life keeps changing -- our inner moods, our bodies, our work, the people we love, the world we live in. We can't hold on to anything -- a beautiful sunset, a sweet taste, an intimate moment with a lover, our very existence as the body/mind we call self -- because all things come and go. Lacking any... See more

Sometimes it's harder, sometimes there are moments where you're like, man, I really wish I could escape this moment and go check Instagram or something, but instead I'm just going to sit here and my kid's crying and dinner's terrible because the kids are just being total jerks and I'm tired and not feeling great and my wife is upset because she's... See more

I don’t believe in authenticity on the internet.

There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with

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So put the camera down. Don’t document everything. Stop selling your life off so cheaply to strangers. Keep some things sacred. Let some memories fade and look back at them through fuzzy nostalgia instead of the cheap glare of an iPhone camera roll. Enjoy the fireworks.

Taylor called this authenticity, and it became the unreachable horizon of modern life. It’s a concept that makes sense only in its absence; we recognize inauthenticity, phoniness, when someone’s clearly being a poseur. Yet the struggle to feel authentic—this is very real, even if we know better. In Taylor’s telling, everyone becomes a kind of

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