we can never be truly authentic online

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m su... See more

I will never understand the amount of comments saying couple goals and how do I find this! to the most staged, rehearsed, insincere moments I’ve ever seen. I can’t get my head around applauding people who set up a camera in the corner to record themselves being romantic.

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.

Sometimes it's harder, sometimes there are moments where you're like, man, I really wish I could escape this moment and go check Instagram or something, but instead I'm just going to sit here and my kid's crying and dinner's terrible because the kids are just being total jerks and I'm tired and not feeling great and my wife is upset because she's h... See more

I don’t believe in authenticity on the internet.

There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with wan

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There is something freeing about removing your face from your online persona. It paradoxically makes you feel like you can be more authentic. This is a stretch of an analogy but just as psychedelics that facilitate ego death allow for a truer glimpse at your underlying psychology, untying your digital persona from your smiling LinkedIn photo allows... See more

So put the camera down. Don’t document everything. Stop selling your life off so cheaply to strangers. Keep some things sacred. Let some memories fade and look back at them through fuzzy nostalgia instead of the cheap glare of an iPhone camera roll. Enjoy the fireworks.

Identity is contextual and, if we are to live, breathe, and grow, it has to remain contextual. The Internet of the “authentic self” — a loathsome, aberrant idea if there ever was one — is an exercise in slowly getting strangled by your past selves.